Life Didn't Give Me Lemons It Gave Me EYEBURN

LIFE IS DIFFERENT FOR ALL OF US 

Well life is different for all of us and we each have our own journey in life. As you have been able to see in my latest Facebook Video, mine has not been easy but the one ray of sunshine, when my life was at its most challenging, was the idea that I was still in control of my destiny. I knew I needed to embrace all the changes that were going on in my life and I needed to embrace them all with positivity. Understanding that, allowed me to take back control of my life.  

LETHAL EXPOSURE TO EYEBURN CAUSES DAMAGE TO MOTIVATION 

To remain upbeat emotionally, I knew I had to be physically fit, and so I joined a gym with a goal to become Killer Fit and that is where the first roadblock happened. I had spent my entire life working in high-end fashion, making women look beautiful and here I was exposed to a new world of EYEBURN (severe distress to the eyes). I knew I could not remain motivated to work out if I had to squeeze myself into the current offering in activewear- uncomfortable, tight and hot. Trying to look like an elite athlete, or worse still, having to wear the same look as my daughters, was only going to stop me from exercising. 

FORGING A NEW FRIENDSHIP CHANGED EVERYTHING 

Unable to find anything on the market that I felt was flattering on an older woman, I thought I must make this myself. As fate would have it, at my gym, I had a chance encounter with Lucy McLaren, a Gen Xer, who also had a goal to become Killer Fit. Of course, with that common goal we were destined to meet and despite our 14-year age difference, we forged a great friendship. 

ELITE ATHLETE – I THINK NOT – HATCHING A PLAN TO CHANGE THE ACTIVEWEAR WORLD 

Lucy, like me, was questioning the current mantra, that to work out you must look like an ‘elite athlete,’ in skin- tight pieces that you can’t move in.  Given that 6 in 10 Australian women are overweight and only 41% of women aged 55-64 are exercising regularly, we believed that Eyeburn could be the real reason for this and that these statistics could be altered by creating an activewear category specifically targeted to mature women. We hatched a plan to deliver to women, globally, a new concept in activewear.    

Together we developed Posh Active, a range of loose-fitting alternative activewear allowing women to exercise comfortably, complemented by layering pieces to throw on after the workout. Whether working out in a gym, walking, playing tennis or whatever else all you girls do to get fit, Posh Active has you covered. 

YOU SHOULD ONLY EVER LOOK YOUR BEST IN ACTIVEWEAR 

The journey has changed our lives and we have set about to create a new perspective and achieve a paradigm shift in the way Gen Xers and Baby Boomers view active wear. If Posh Active can revolutionize the way you see yourself when you are exercising, that small positive shift in thinking can impact your whole life. Posh Active is about changing attitudes towards how you should look when you are exercising. Because we all know you should only ever look your best and being that confident woman, knowing you look your best, there is nothing you cannot achieve. 

Just Remember

 

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